Louis Vuitton

Louis Vuitton is the world's most valuable luxury brand and is a division of LVMH. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Its current brand value is $47.2 billions(forbes.com, 2021). 

Actress Emma stone to Liu Yifei there has been multiple brand ambassador representing Louis Vuitton since the company was established in 1854, France. Currently, more than 85 million people follows this brand in social platform including Instagram, Facebook and Twitter.

 Louis Vuitton Handbags is widely popular and company provides the information about product(handbags) through social platform and through organising premier(purseforum.com, 2020). Recent premier was held on France and named as Louis Vuitton Cruise 2017 show, a limited handbags from collection were available, can be purchase on both, event and online and tagline was "Buy it now, or it's gone forever(louis Vuitton, 2017).It is also recognised as one of the most profitable brand worldwide recording 30% in profit margins, the company has 460 stores in over 50 countries and also has website that doubles as an online shopping store(Fashion.com,2021). For Luxuries, like Louis Vuitton, Lexus, and Emirates, they provides royal treatment to their customer of their services, of their marketing and of their brand. Customers were treated very well and surprise you with glass of water, or an espresso, or a glass of complimentary champagne and foods.

 Louis Vuitton is arguably leading the way when it comes to meeting these rising consumer expectations. Their handbags have proved their value to customers by far most extensively than other products, by providing an 360 experience that justifies the price. 

The quality of hand bags goes hand in hand, and this is what makes the luxury experience so positive(Business.com, 2021). Louis Vuitton is clear about their customers. First, they have immense product knowledge, brand voice, tone, attitude, and measurements.Because they have big margins on their handbags, Louis vuitton don't need to worry as much about traditional customer metrics, like average handling time. They know that the extra time spend handling their customer over phone, chat window over email or on social media will be paid back many times over by a lifetime of brand loyalty. 

Louis Vuitton promotes marketing and runs campaigns tirelessly.Their promotional ads are more than just marketing strategy but a business endorsement.That is were ad campaigns come in and Vuitton has famously worked with tons of celebrities and influential individuals in production of ad campaigns targeting Vuitton clients(fashion.com, 2020)

Useful links: 

Forbes.com

Fashion.com

Referralcandy.com

Louisvuittion.com

Fashionblog.com

Business.com

mycustomer.com